Client:
New Era Cap Company, Inc.

Objective:
Create branding for a Marcell Dareus Football Camp for kids.

Result:
Monochromatic use of Marcell's photo incorporated into a Buffalo Bills colored identity for the football camp.

Client:
New Era Cap Company, Inc.

Objective:
Create an updated identity graphic for an annual football camp with NFL athletes.

Result:
Designed a branding system with a football boot-camp appearance.

Client:
Campus Calm

Objective:
To make a branding system that will appeal to high-school and college aged audiences.

Result:
Concepted and designed an identity system and color scheme which was carried throught all branding materials.

Client:
Northern Roots Brewing

Objective:
Create an identity for a brewery in Monroe, NC that ties into the 'Northern Roots' of their founders.

Result:
Concepted and designed a company brand that represents the product with an industrial tie in to rust belt cities. Created with product labeling in mind as well as future marketing/branding uses of a growing beverage brand.

Client:
Timeless Exposures Photography

Objective:
Create branding for a wedding and portrait photography company

Result:
Branding with classical elements that combine and play off the company name.

Client:
Dr. Deanna, N.D., C.M.

Objective:
Client was looking for a graphic logo that represented the holistic/natural healthcare industry.

Result:
Concepted a simple design of nature elements and an uplifting color scheme.

Client:
Canisius College

Objective:
Create timeless branding for a annual summer program for elementary and middle-school students.

Result:
Using an expanded school brand color palette, concepted and designed a fun graphic logo using a combination of illustration and typography.

Client:
Maria Pascucci

Objective:
Create a graphic branding to represent a life coaching business.

Result:
Concepted, art directed and designed a fun, fresh and colorful logo to represent the personality of the brand.

Client:
Campus Calm

Objective:
Design a branding extension of the main company to represent the book publishing arm of the business.

Result:
Using existing brand colors and elements, developed an illustrated graphic to serve that relates to the main branding while having it's completely own identity.

Client:
Zoey's Pretzels

Objective:
Create visual branding for a pretzel retail store.

Result:
Concepted, art directed and designed a fun identity for signage and product branding.

Client:
Brothers in Construction

Objective:
Create an identity for a family owned general construction company.

Result:
Concepted and designed an architectural themed identity using typography, illustration and a neutral color palette.

Client:
Girl Scouts of Western New York

Objective:
Create branding and visual identity for a new annual event - the Leadership Speaker series and Leadership Breakfast series.

Result:
Concepted, art directed and designed an art-deco themed identity package, utilizing the Girl Scouts seal within the branding to represent the affiliation of the program to the parent organization. Branding was expanded on and carried out throughout all event materials.

Client:
Natalie Nichols, CPLC

Objective:
Create a simple identity for a certified professional life and business coach

Result:
An interlocking typeface-based logo to serve as a branding seal.

Client:
Vibrant Wholehearted You

Objective:
Create an identity for startup life coaching business aimed towards young women.

Result:
Developed a modern indentity that builds on the mission statement of the company and uses fresh, uplifting color highlights.