Client:
Canisius College;
The Peter and Elizabeth C. Tower Foundation

Objective:
To design a museum-quality display piece to feature the life works of artist Liz Tower.

Result:
A 72 page book, 4-color stochastic print on archival paper.

Addy Award Winner, Art Directors Club of Buffalo

Client:
Blue Bridge Financial, LLC.

Objective:
Create a vendor program overview print piece.

Result:
A 4-page folding brochure with program highlights and various industry photography.

Client:
Campus Calm

Objective:
Create a unique book design to appeal to high-school and college students.

Result:
A 328-page book with custom cover, inside pull-quotes and chapter specific artwork.

ePUB version for Kindle, iPad and Nook

Client:
New Era Cap Company, Inc.

Objective:
Market action sports brand ambassadors in the greater Los Angeles, CA area.

Result:
A custom designed, full graphic wrap for public transit buses.

Support at the retail level with storefront display windows

Client:
New Era Cap Company, Inc.

Objective:
Market a product line launch and VIP party in New Orleans.

Result:
A custom designed, full graphic wrap for a mobile video truck.

Support for product launch with billboards around New Orleans.

Electronic save-the-date and invitation cards for exclusive VIP party.

Client:
New Era Cap Company, Inc.

Objective:
Communicate the features/benefits of a new MLB product launch for retail store employees.

Result:
A retail stockroom poster with visuals that reinforce and support key product features of the integrated public facing campaign.

Client:
Canisius College

Objective:
Concept, art direct, design and produce recurring sections and feature articles for the quarterly college alumni magazine.

Result:
Team-based collaboration for more than 20 issues spanning a 7 year period. Involvement includes art direction and production of feature articles, copy layout, photography and photography art direction, on-press print supervision and overall layout management.

Client:
Notre Dame High School

Objective:
To create the first edition of an alumni magazine for ND High School.

Result:
Concepted, art directed, and designed a 28-page inaugural issue of ND Now. Procured competitive pricing for printing and distribution and managed all aspects of production.

Client:
Canisius College

Objective:
Create a marketing piece targeting high-school sophomores who are starting to think about college options.

Result:
Concepted, art directed and designed a 20-page booklet with passive information on what a student should look for in a college. The finished piece avoided college specific photography and copy that would appear as a sales pitch.

Client:
New Era Cap Company, Inc.

Objective:
Create specialty product packaging and high-end display boxes for limited edition and exclusive product lines.

Result:
Collaboratively worked with a cross-functional team to design and produce a limited edition series of 5 display packages for the New York Knicks.

Created point-of-purchase retail support for product launch at Madison Square Garden.

Client:
Girl Scouts of Western New York

Objective:
Satisfy a need for a cohesive set of guidebooks for five summer camp locations. Informational content targeted to parents.

Result:
Concepted, art directed and designed a series of matching booklets. Created to be primarily information based with visual highlights.

Client:
Erie National Wildlife Refuge, U.S. Fish and Wildlife

Objective:
Find a suitable form of communication to reach the local homeowners and stakeholders around the Erie National Wildlife Refuge grounds.

Result:
Developed and designed a quarterly newsletter to be direct mailed to the region around the refuge. The color scheme was shifted to mimic the seasonal nature colors of the corresponding issue.

Client:
New Era Cap Company, Inc.

Objective:
Design a holiday gift guide that would be available nationally to flagship store visitors.

Result:
Concepted, art directed, designed and produced product catalog to coincide with the seasonal integrated marketing campaign of online and retail level support.

Client:
New Era Cap Company, Inc.

Objective:
To market the inaugural launch of product accessories.

Result:
Concepted, art directed, designed and produced product catalog for new company line of accessories, designed to compliment the existing lineup of lifestyle headwear. Maintained the brand's modernist design standard while creating visual interest with dramatic product photography.

Client:
New Era Cap Company, Inc.

Objective:
Create seasonal product catalogs for license branded leagues.

Result:
Art directed and designed yearly catalogs for college, MLB, NFL that range from 20 to 84 pages each.

Client:
Girl Scouts of Western New York

Objective:
Create a new annual report that combines the branding standards of the Girl Scouts with a modern look.

Result:
Concepted, art directed and designed a colorful, fresh and fun 24-page annual report.

Client:
Canisius College

Objective:
Create a print series to market new graduate majors and certificates in graduate education.

Result:
Concepted, art directed, designed and produced a series of direct mailers and information reply collateral for the overall program, accompanied by follow-up correspondance pieces for specific programs of audience interest.

Client:
Canisius College

Objective:
Design a short overview direct mailer featuring the highlights of the college.

Result:
Foldout mailer with additional information reply card tearout. Photo-centric design with call-to-action messaging.

Client:
New Era Cap Company, Inc.

Objective:
Design an admission ticket and invitation to an exclusive focus group event, aimed at 13-17 y/o lifestyle tastemakers in targeted audience.

Result:
Concepted, art directed, designed and produced a combination information card/admission ticket. Incorporated QR code to integrate live event with social media minisite.

Client:
New Era Cap Company, Inc.

Objective:
Incorporate a men's apparel catalog and seasonal trend lookbook into one print piece.

Result:
Worked in a collaborative team to art direct fashion photoshoot. Designed and produced 40-page catalogs featuring the seasonal product line, lifestyle photography of models and national music talent.

Client:
Nickel City Jews

Objective:
Create event materials for Purim Party

Result:
Art directed and designed posters, social media graphics and event handbills.